Best Seller- One App Across Five Devices.
61 sec of the average interaction time!
Located in Auckland International Airport, São Paulo-Guarulhos and Singapore Changi Airport.
Product Development by AlphaQ Digital.
Role: Creative Strategy | Head of Design and Video Production | Responsible for On-Site Installation.
Standing out in competitive airport environment.
Synchronised video content for more impactful call to action.
Call to action across five iPads screens for increased visibility.
The goal was to gain visibility and engage with the customers from further parts of the store. We used one video animation which we divided in between five iPads screens. This treatment resulted with a very unique effect which instantly creates an impactful impression.
We've called this MODULE ONE which turns on when there is no interaction with the iPads for an extended period of time.
Age & Gender Recognition for target specific messaging.
iPads reacting to approaching customer by camera detecting a face.
Movement sensor detects approaching customers and tiggers the content to change to featured product presentation. Gender recognition determines target specific messaging.
Interactive product presentation.
Online shopping experience while holding a product in your hand.
Once the customers are interacting with the display, not only they can touch the bottle and smell the fragrance, but also learn about the product. Additional modules of the app present beautiful fragrance notes animations, show available product sizes, TV Commercial, previously submitted customers reviews and suggest other products from the same category.
Vision first, technology follows.
We started with questions: 'What would the perfect experience be like? How would it feel?' Once we had the vision we searched for innovative solutions that would help us achieve the effect we were looking for. KPIs reaserch and collaboration with external providers was part of the development, but we never lost sight of what's most important - creating amazing in store experience.
